Social Media and Globalisation


Jon Hickman, Pete Ashton and Jon Bounds - Photo: Melissa Becker

On May 27th, I attended a discussion about Social Media and Globalisation, at Mac, with Jon Hickman, Pete Ashton and Jon Bounds. I took note of some ideas of their presentations – which I share below with some perceptions of mine -, but of course the discussion was richer than this and with gripping highlights that you could find in their own notes.    

* Jon Hickman (Birmingham City University) talked about globalisation and glocalisation. Technologies facilitated the globalisation process. He showed a very interesting chart about the Social Web Involvement (check it here).

Social Web Involvement

Information about Brazil caught my attention – it includes: users who upload photos online (pink), uploaded a video online (purple), manage a social network profile (cyan), written your own blog (orange) and use a micro-blogging service (light pink). Not a surprise that the most used in Brazil is social network profiles.

Brazil's data

The participation follows different profiles. Internet is an opportunity to citizens around the world share their experiences and ideas – on Twitter, comments about disaster and daily topics are among the most usual. Ordinary things, not just extraordinary things – which is on the mainstream media’s focus. For most of us, said Hickman, social media is very local (e.g. Digbeth is Good, a hyperlocal blog from Birmingham to Birmingham).  

Hickman’s note from the Mac talk here.

* Pete Ashton did an interesting analogy between internet and shops. On High Street, for example, shops work independently from each other and nobody commands what happens there – like on the internet. A shopping mall, like Bullring, is not the real world: the competition can be eliminated (they can choose to have just three coffee shops and don’t accept another one), not so cosy, but very popular, because it’s clean, safe and predictable – like Facebook. On Facebook, someone commands and gives rules.

Ashton’s notes from the Mac talk here. Audio.

* Jon Bounds, as a social media consultant, talked about interesting topics, but a simple idea called my attention: your local is not necessarily where you are – because you go to the City centre, you visit your sister in a different neighbourhood etc, and all of this can be “your local”.


One thought on “Social Media and Globalisation

  1. Pingback: Birmingham Social Media Cafe « Melissa Becker

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